Photographed by William Waterworth at 55 Broadway, London, the powerful structure and graphic lines of the early modernist building provide a counterpoint to the understated simplicity that defines the Margaret Howell design ethos.

‘I am drawn to photography that captures a sense of realism and timelessness. William’s work for our latest campaign embodies these qualities and resonates both with myself and the clothing.’

– MARGARET HOWELL

Margaret and William personally curated the selection of images on display, including several that were only seen for the duration of the exhibition.