01-MargaretHowell_AlasdairMcLellan_exhibition

ALASDAIR MCLELLAN
FOR
MARGARET HOWELL
2004 – 2017

FRIDAY 17 FEBRUARY – SUNDAY 19 MARCH 2017
WIGMORE STREET LONDON W1U 2RS

Alasdair McLellan selects over 40 photographs from an early campaign in 2004 and those taken between 2011 – 2017. The photographs were shot on location in Britain for the Margaret Howell seasonal brochures and advertising imagery. The exhibition will include some previously unseen images along with the newly released Spring Summer 2017 photographs.

'I know what I want our photo campaigns to achieve, and Alasdair knows how to achieve it. I drag him off to unglamorous locations in England with our precarious weather, but I think he has come to trust my choices as I trust his eye that works tirelessly to get just the right picture. His judgment, vision and tenacity make for a valuable partnership.’
— MARGARET HOWELL

'Margaret is great to work with. She has a very distinct vision of the British Isles. We have shot all over, from Devil’s Dyke in the South Downs to Crystal Palace Sports Centre to Brighton Beach and Wensleydale. She loves it when the weather is typically British and isn’t bothered when we’re shooting if it’s raining in summer, or sunny in winter. She understands that this is just the way the country happens to be and goes with it. Margaret prefers to shoot in black and white too. Which is brilliant.’
— ALASDAIR MCLELLAN

Here Margaret gives a personal viewpoint on five of the photographs from the exhibition.